Are books and reading dying? Munam Farid, CEO of Farid Publishers, says absolutely not. And there’s good reason to trust his opinion.

He’s a second-generation businessman in the book industry, leading one of Karachi’s most famous bookstores and publishing houses, that were established almost 50 years ago.

From month-long book fairs in Ramzan to changing consumer habits, Munam breaks down, in this episode of Scaled, how his father turned a love for literature into a successful business and how it’s evolved with the new leadership and changing times.