Information warfare is increasingly shifting from traditional battlefields to digital platforms, where states and users alike deploy memes, AI-generated content and viral media to influence public perception and global narratives.

In this episode of The Blue Newsroom hosted by Amber Shamsi, the program discusses the evolution of propaganda from mid-20th century cinema reels to today’s algorithm-driven ecosystem shaped by artificial intelligence, social media trends, and pop-culture formats such as memes, animations, and music.

It explores how Pakistan’s organic meme culture and Iran’s more structured digital outreach reflect contrasting approaches to modern information warfare, while also assessing the global impact of political messaging on platforms like Truth Social and broader geopolitical discourse.