President Donald Trump’s administration on Wednesday unveiled a new immigration pathway known as the Trump Gold Card, a visa program that offers expedited approval for non-U.S. citizens willing to pay steep fees and make a seven-figure contribution to the federal government.

The program went live on a government website, Trumpcard.gov, where prospective applicants can click an “apply now” button and initiate the process by paying a $15,000 fee to the Department of Homeland Security. Officials said the payment covers priority processing and a fast-track vetting review.

After clearing a background check, applicants must provide what the administration calls a “contribution” or “gift” of $1 million to receive the Gold Card.

The card functions similarly to a traditional Green Card and grants the holder the right to live and work in the United States, though Trump described it as offering a more “powerful” pathway.

“Basically, it’s a Green Card, but much better,” Trump told reporters at the White House. “Much more powerful, a much stronger path. A path is a big deal. Have to be great people.”

Early interest

Commerce Secretary Howard Lutnick said roughly 10,000 people signed up during a preregistration period before Wednesday’s launch, a figure he believes signals strong long-term demand.

Lutnick said the government expects to raise “billions” through the program and framed it as a revenue-generator for the Treasury.

He argued the initiative would attract people who would strengthen the U.S. economy, contrasting them with what he described as “average” Green Card holders.

Lutnick claimed those immigrants earn less than the average American and are more likely to rely on public assistance, though he did not provide evidence.

Policy contrast

The Gold Card arrives as the administration continues its broader crackdown on both legal and illegal immigration. Trump has overseen hundreds of thousands of deportations and has backed policies aimed at reducing most forms of entry into the country. Officials presented the Gold Card as a counterweight that would allow wealthy newcomers to buy quicker access.

The program also includes a corporate version costing companies $2 million per employee for expedited workplace visas.