Israeli Prime Minister Benjamin Netanyahu has reignited debate over the digital information war surrounding the Gaza conflict after claiming that Israel was losing the battle for global public opinion to online campaigns allegedly originating from Pakistan.

His remarks have drawn renewed attention to Israel’s international image, growing criticism over the war in Gaza, and the role of state-backed narratives and disinformation networks in shaping global perceptions.

In this episode of The Blue Newsroom hosted by Amber Shamsi, the discussion examines Israel’s expanding propaganda and digital outreach strategy, including reports surrounding its newly approved 2026 budget allocation for Hasbara operations.

The program also explores shifting public opinion in the United States, findings from international rights organizations and conflict-monitoring groups, and allegations of coordinated online disinformation campaigns linked to pro-Israel and right-wing networks. Senior journalist Zarrar Khuhro joins the conversation to analyze how digital narratives, cyber influence, and geopolitical messaging are shaping the global discourse on the Gaza war.