Louis Vuitton men’s creative director Pharrell Williams drew his audience to the rear courtyard of the Louvre Museum after dark on Tuesday for a fall-winter catwalk show, kicking off Paris Fashion Week with a line-up of jazzed-up streetwear.

Models strode around the set to marching music, parading chunky wool suits, short bomber jackets, leather Bermudas, and coats in pastels, autumn tones, and psychedelic renditions of the brand’s signature logo patterns.

There were colorful Speedy bags, lobster-claw charms, pearl embellishments, thick jewelry, and suede leather utility pockets.

A model presents a creation by designer and musician Pharrell Williams at a collection show as part of his Menswear Fall/Winter 2025-2026 for fashion house Louis Vuitton during Men’s Fashion Week in Paris, France, January 21, 2025. REUTERS/Sarah Meyssonnier TPX IMAGES OF THE DAY

For this collection, Williams, also famous as a musician, teamed up with his longtime collaborator, Japanese fashion designer Nigo, currently creative director of another LVMH-owned label, Kenzo.

The pair have been active in street culture for decades, founding the label Billionaire Boys Club in 2003 and playing a role in streetwear’s rise to prominence, blending music with fashion.

In the front row, LVMH CEO Bernard Arnault, who attended U.S. President Donald’s inauguration on Monday, sat between his wife, Helene Mercier, and NBA basketball player Victor Wembanyama, tapping his foot to the music.

A model presents a creation by designer and musician Pharrell Williams at a collection show as part of his Menswear Fall/Winter 2025-2026 for fashion house Louis Vuitton during Men’s Fashion Week in Paris, France, January 21, 2025. REUTERS/Sarah Meyssonnier

Paris Men’s Fashion Week runs through January 26 and is followed by Haute Couture shows.

Globally, high-end labels are grappling with a rare slowdown in appetite for fashion and accessories. The key Chinese market is a particular source of concern, while hopes are pinned on the U.S. market for growth this year.